I wiped the profile folder a few times to see how often it would make itself available and most of the time it did but not always. Looks like something Google has to enable on their end. The day this article was written I installed Chrome Dev v.13 on my desktop and the ‘Ads’ option in settings took a minute before it finally appeared. Prediction? I don’t see Chrome’s ad blocker amounting to much. Now You: What is your prediction on how this will turn out? It may fare better with users who don't, considering that the content blocker will remove some of the nastiest forms of ads. (via Carsten Knobloch) I think that the company will have a hard time doing so, especially when it comes to users who use content blockers already. It will be interesting to see if Google can manage to persuade Chrome users to give up on their third-party adblocker to give the company's own implementation a try.
The list is shorter on the desktop than on mobile. You can check the group's website for examples of ads that it considers intrusive. Google is a member of the group, no surprises here. The "Coalition for Better Ads" determines which ad formats are intrusive. This may include Google powered advertisement as well if they happen to be displayed on a site that uses intrusive ads, or are intrusive themselves. Google plans to block all ads on sites that show intrusive advertisement using the built-in adblocker. The adblocker is enabled by default and the description reads that it "blocks ads from sites that tend to show intrusive ads". If you see a new Ads item there, it is already available in Chrome on the device you are using. You can find out if the adblocker is available by click on Menu > Settings > Site Settings.
GOOGLE CHROME CANARY VS CHROME ANDROID
The feature seems to roll out from the server side, as I could not find the new option yet in both versions on an Android test device. The first version of the native Chrome adblocker has landed in Chrome Dev and Canary builds as of today. The native adblocker will be integrated into desktop and mobile versions of the Chrome browser to block popup advertisement, auto-playing video ads with sounds and other annoying ad formats by default. The company hopes that this will slow down or even reverse the use of third-party content blockers, and improve the acceptance rate of advertisement on the Internet at the same time. The idea that Google came up with was to block the most annoying advertisement in Chrome by integrating an ad-blocker natively into the browser. Google announced some time ago that it had plans to integrate an adblocker into the Chrome web browser. Google, being an advertising company first and foremost, at least when it comes to revenue generation, faces troubling times ahead caused largely by the increasing popularity of content blockers.
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